Theresa Waterman - Branding

Featured Branding - EBR Travel

As a minority-owned consulting business, EBR Travel is an agency built on superior customer service for organizing travel plans for those interested in a stress-free travel experience.

Challenge: The client needed a brand that represents the power of using professional travel agents who can take your travel plans seriously.

Approach: Research through interviews and competitive/comparative analysis. Stayed close to the message of international travel with familiar travel symbols and unique color choices.

Results: A bold new identity that stands out and brands EBR Travel as an eye-catching professional brand that matches their professionalism and credibility.

Featured Branding - MRGD Consulting

As a minority-owned consulting business, MRGD Consulting LLC is at the intersection of research and social justice.

They offer presentations and training on topics like critical health equity, intersectionality, qualitative/mixed methods research, and HIV prevention research in U.S. communities of color—and they needed a brand that could represent this power to researchers.

Challenge: The client was in need of a brand that represents the power of intersectional data to researchers. At first the brand centered around an inspirational mentor, but then it became clear that we needed to redirect the attention to the client instead.

Approach: Research through interviews and competitive/comparative analysis. Integrated an original abstract oil painting that I created that inspired the client, with bright colors intersecting and creating an eye catching movement that describes what intersectionality is - capturing data that tells a more meaningful story in research.

Results: A bold new identity that stands out and clearly brands MRGD Consulting LLC as a leader in the field of research.