MRGD Consulting LLC
As a minority-owned consulting business, MRGD Consulting LLC is at the intersection of research and social justice.
They offer presentations and training on topics like critical health equity, intersectionality, qualitative/mixed methods research, and HIV prevention research in U.S. communities of color—and they needed a brand that could represent this power to researchers.
Challenge: The client was in need of a brand that represents the power of intersectional data to researchers. At first the brand centered around an inspirational mentor, but then it became clear that we needed to redirect the attention to the client instead.
Approach: Research through interviews and competitive/comparative analysis. Integrated an original abstract oil painting that I created that inspired the client, with bright colors intersecting and creating an eye catching movement that describes what intersectionality is - capturing data that tells a more meaningful story in research.
Results: A bold new identity that stands out and clearly brands MRGD Consulting LLC as a leader in the field of research.
Intersectionality Research Institute
Intersectionality Research Institute at the George Washington University focuses on research for many of the various intersectionality data. They are committed to building a more just and equitable society through their research, which includes issues such as policy advocacy and community engagement.
Challenge: IRI needed a brand that is inclusive and appealing to all sexes, gender identities and expressions, with the branding colors of GW University.
The resulting identity is an adaptable system that can be used across all IRI platforms.
Approach: I came up with a digital painting to fill the bold text and draw the reader's eye into the flow of the paint strokes. I created two color layers—one for blue, one for yellow—to keep them from mixing together, while still retaining the brand colors.
Results: The client was very happy to have a unique artistic brand that represented the university as well as the powerful effect that intersectionality data has on research.